Marlboro万宝路

飞火流星

<SPAN class=tt><STRONG>Marlboro万宝路</STRONG></SPAN><SPAN class=g_p_right><SPAN class="n_ n3 ck0"> </SPAN><SPAN class="n_ n2 ck1"> </SPAN></SPAN><SPAN class=g_p_right id=blogHint_fks_085070082086085068083095084095082087081074082085082067 style="FONT-SIZE: 12px; LINE-HEIGHT: 18px; MARGIN-RIGHT: 22px"> </SPAN> <BR class=g_p_clear>
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<P style="TEXT-INDENT: 2em">1908年，一个雪花飞舞的早晨，一个绅士模样的中年人行色匆匆，手里握着一张刚刚申领的营业执照。经过一系列艰苦的步骤，菲利普。莫里斯公司终于得以开业，这怎能不让这个踌躇满志的创业者兴奋不已呢？为了给公司的卷烟产品起一个好名字，莫里斯可谓费尽心机，最终，他想到公司伦敦工厂所在的一条街道的名字Marlborough，这个长长的英文单字很有些特点，尤其是前面的八个字母，让人感觉有一种王者之风。就是它！Marlboro！
<P style="TEXT-INDENT: 2em">　　起初的Marlboro试图取悦女性烟民，那时的美国女青年奉行及时行乐主义，很多人沉迷于香槟酒和爵士乐，一天到晚过着醉生梦死的生活。香烟的味道让人忘记了第一次世界大战带来的心理创伤，沉浸在乐而忘忧的氛围中。“像五月的天气一样温和”是这个时期万宝路引以为荣的广告词。　然而时间缓缓流泻，万宝路作为一个历史悠久，品质上乘的烟草品牌，并未如它期望的那样在广大烟民中产生强大的号召力。是品牌定位出了问题？还是别的什么原因？如果战略方向错了，那么再多的努力也是白费。莫里斯苦苦思索，终于，他发现，一个仅仅关注现实需求，“温和”的品牌形象是不足以打动人心的，要让万宝路成为烟民心中的最爱，一个粗犷豪放、野性不羁的强有力形象是不可或缺的！生活在钢筋水泥中的现代人，向往的是宽阔无垠的蓝天，一望无际的草原，和那奔驰的骏马，矫健的骑马者……那么就让万宝路也插上翅膀，自由地奔跑起来吧，越过群山，翻过峻岭，跑遍世界的每个角落，跑进每一个向往自由奔放的人的心里。
<P style="TEXT-INDENT: 2em">　　从那以后，一个温文尔雅的万宝路不见了，一个粗犷豪放的万宝路出现了。1955年，万宝路荣膺全美十大香烟品牌。1968年，万宝路单品牌市场占有率升至全美烟草业第二位。1975年，万宝路摘下美国卷烟销量的桂冠。80年代中期，万宝路成为世界烟草业的领导品牌。
<P style="TEXT-INDENT: 2em">　　1989年，万宝路在全世界售出3180亿支，比瓶装可口可乐或罐装Campbell汤销量还大。若将万宝路以一独立公司来看，以其1989年营业额高达940亿美元计算。当可在美国Fortune1（《财富》）杂志全球500家大企业中排第45位。　
<P style="TEXT-INDENT: 2em">　　1995年，美国“金融世界”评定万宝路为全球第一品牌，其价值高达446亿美元。　
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s3.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b445d81ffe0824911232775d0c4aa17b8e9ef42e0c6643043ce923a0f271afa9c819b4a2a5aaa31e19ec482d5a2b09e68a7a837d49b7f10c5ea6f721ced1683dfd23563107"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s3.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b445d81ffe0824911232775d0c4aa17b8e9ef42e0c6643043ce923a0f271afa9c819b4a2a5aaa31e19ec482d5a2b09e68a7a837d49b7f10c5ea6f721ced1683dfd23563107" border=0></A><WBR>瑞士版银万宝路
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s3.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b412d451ffb05037c05ad16716ddb29e7b222c692076b50b2281e894fe16690fe0b4f0b3ff04141b614e7416b41b8838095bb9b3a542314b1193a96b356d423865d3cbb34b"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s3.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b412d451ffb05037c05ad16716ddb29e7b222c692076b50b2281e894fe16690fe0b4f0b3ff04141b614e7416b41b8838095bb9b3a542314b1193a96b356d423865d3cbb34b" border=0></A><WBR>软盒醇万宝路菲版
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s1.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b42d10d4525c82aa954fca091e15a312d644ef0cf3b45d298715877dcb97db00d6f81c891f9e2ded7182dab0e02c22f06d79c4745f64b44f6315d1c42da21eda1feaa3fa95"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s1.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b42d10d4525c82aa954fca091e15a312d644ef0cf3b45d298715877dcb97db00d6f81c891f9e2ded7182dab0e02c22f06d79c4745f64b44f6315d1c42da21eda1feaa3fa95" border=0></A><WBR>绿万宝路(软包)亚洲版
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4957cbea6b9a7c5d28e45c94ebbd7aa4b1710e465bf59f3bbd7358f0a5728e33179d7397281620283426043d0e67e52ca8aa67b3865405f047d92125ee2b39f12c20964b4"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4957cbea6b9a7c5d28e45c94ebbd7aa4b1710e465bf59f3bbd7358f0a5728e33179d7397281620283426043d0e67e52ca8aa67b3865405f047d92125ee2b39f12c20964b4" border=0></A><WBR>韩国版1毫克万宝路
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s3.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b474a731b600d281d4b530e7b7612c04299c46d9338fa932da71d21dc66a4e31c0fb0a70343ea3ed6fe4ba24f3cc245537edcdd8f3ddbfa3ef3540086e361077acbe306a05"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s3.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b474a731b600d281d4b530e7b7612c04299c46d9338fa932da71d21dc66a4e31c0fb0a70343ea3ed6fe4ba24f3cc245537edcdd8f3ddbfa3ef3540086e361077acbe306a05" border=0></A><WBR>韩国版1毫克万宝路
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b461992c1a02aa1ff912910e6cad1dc78e11e74a31674ae0f3ac2019b1e189228dcbbcc8f59ce8d635ad523839b4500c19b311d63c478a9c1ad516e6b98b949bae1225d0ed"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b461992c1a02aa1ff912910e6cad1dc78e11e74a31674ae0f3ac2019b1e189228dcbbcc8f59ce8d635ad523839b4500c19b311d63c478a9c1ad516e6b98b949bae1225d0ed" border=0></A><WBR>菲律宾版硬包万宝路
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s4.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4702a98e47261b62426ec7662482c20b3a49289b62ca8cf3d946915cd01bd8cfc1c78cf793f915f73dff4cdc00211d7d618cd674f28181b987e36f56815c3d008f6cd4ed8"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s4.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4702a98e47261b62426ec7662482c20b3a49289b62ca8cf3d946915cd01bd8cfc1c78cf793f915f73dff4cdc00211d7d618cd674f28181b987e36f56815c3d008f6cd4ed8" border=0></A><WBR>菲律宾版软包万宝路
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4ed9e114a579ff1468361a2ac18182378ba57cbee9aeb9796485aa79ea33b7314240fb242a48b51439988cb75e0d0839689c2f577c61cb515ec16947ca29f6a38a5e1a8af"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4ed9e114a579ff1468361a2ac18182378ba57cbee9aeb9796485aa79ea33b7314240fb242a48b51439988cb75e0d0839689c2f577c61cb515ec16947ca29f6a38a5e1a8af" border=0></A><WBR>侧翻盖银色万宝路
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4f4737905c0ade1f7d5736c64b1758baca791770e19a2f4586e718e710388c56fbfe9701154eee40a60f3ae8ff90e92768fc3f4cfc494d1e92a4bc7c95422a50259ca9cf0"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4f4737905c0ade1f7d5736c64b1758baca791770e19a2f4586e718e710388c56fbfe9701154eee40a60f3ae8ff90e92768fc3f4cfc494d1e92a4bc7c95422a50259ca9cf0" border=0></A><WBR>
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s4.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b480259f40b39e882ab5eada46ca2ade01d44aa49c8ef777900e441df2f4717f9ad65cb1daeb1aeb1b3bcb6530df489d43595cf66c302278b3a8a47980d1d14722fb574fd5"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s4.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b480259f40b39e882ab5eada46ca2ade01d44aa49c8ef777900e441df2f4717f9ad65cb1daeb1aeb1b3bcb6530df489d43595cf66c302278b3a8a47980d1d14722fb574fd5" border=0></A><WBR>
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s2.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b48a864a66402f2c98fb0afbe54fcdc04b83f8d78756398cd6f85241c7fda382e99d33e107fb9c50d019650bde651ce35be09e714da29d4075a1e2fd082270c54ce281fa60"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s2.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b48a864a66402f2c98fb0afbe54fcdc04b83f8d78756398cd6f85241c7fda382e99d33e107fb9c50d019650bde651ce35be09e714da29d4075a1e2fd082270c54ce281fa60" border=0></A><WBR>
<P style="TEXT-INDENT: 2em"><WBR><A href="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4f70b4a72046298f5b60446e15bbf1691d70b68293a218a6c16171c9ad8e1b176ac7dc9d58a9ac12a896afac6c7d7e22f2615f996f760b4326dc53f3014608a35958fd5a8"><IMG title="Marlboro万宝路 - 飞火流星 - 追风战士" alt="Marlboro万宝路 - 飞火流星 - 追风战士" src="https://s13.photo.store.qq.com/http_imgload.cgi?/rurl4_b=27d47937ed21ce902b7231b6dd3727b4f70b4a72046298f5b60446e15bbf1691d70b68293a218a6c16171c9ad8e1b176ac7dc9d58a9ac12a896afac6c7d7e22f2615f996f760b4326dc53f3014608a35958fd5a8" border=0></A><WBR>硬盒红万宝路越版
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